Quiz Time 2012! The answers!

 It is Answer Time!     1. Nike is the biggest producer of sporting goods in the world when measured on global sales. But which sporting goods producer is the biggest when it comes to global sales of soccer related sporting goods ? a.) adidas b.) Nike c.) Puma Correct answer A. adidas. The global market … Read more

Shopping soccer jerseys in the US and in Europe

 WHY ARE THEY MY FAVORITE?   An American obsessed with European Football (soccer in USA) ? and their  Jerseys?? . That me , it began in the 2009-2010 Champions league Tournament when I was flipping through the TV channels I came across a soccer game. Pausing just for a moment thinking it was just a … Read more

Macron new technical sponsor of Lazio

 Lazio in Macron from the season 2012-13 LAZIO and Macron have announced the signing of an agreement for the technical sponsorship of the Rome club that  will last  the next  5 years, from 2012-13  until the end of 2016-17 season. After 14 years Lazio – one of the Italian  most important club – has decided  to … Read more

How to Brand a Product

 How to Brand a Product ? Interesting article about the considerations any producer have to go through in order to send the right message to the consumer regarding a new product.   New Product branding   Keywords: sequential naming approach , complete name change.

European Kit Supplier Report – Sports Markt

European Football Kit Supplier Report 2012    Jersey is main source of income for clubs Cumulated sales of replica jerseys for all of the 98 clubs in the five key European top flights currently amount to approx. 11.1 million.   Dominant market leadership of adidas, Nike and Puma  A total of 27 different jersey brands / … Read more

Greenroom

 Greenroom or should it be the Locker Room ?   Acclaimed US TV journalist Charlie Rose, famous for interviewing the successful and famous in diverse areas such as sports, TV and media, business, government, and education – has also brought about a slightly different concept: The GreenRoom. The GreenRoom is more like a monologue where … Read more