Today, UEFA confirmed that both UCL Finalists, FC Barcelona and Juventus, will be using their home kits in the battle for the UEFA Champions League trophy in Berlin on June 6, 2015. This is significant both because both competitors get to wear their iconic home kits and also because both clubs have such classic and traditional designs that define their players and history. It will be an all-Nike and all-stripes affair in the final and now is the perfect time to pick up the home jersey of either team!
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Nike Fuelband coming to Europe
Nike fuelband coming to Europe | Nike + | Make it count
The new Nike initiative when it comes to bringing the digital world to fuse or to meet the physical world – sports and movement in general is called Nike fuelband.
It launched in the US on the 22nd of February 2012. It hit the shores in Europe on 1st of April in Shoreditch in London. Later on 2nd of May it also arrived at Nike Town in London and probably in other locations across Europe.
The Nike fuelband keeps track of your movement throughout the day. It tracks the amount fuels used – a measurement which Nike has invented itself. Roughly 1 fuel = 5 steps. Then you can see calories burned, steps taken , and time. Maybe at a later point in time other metrics will be added. But for now this is what is in there.
So how did it come about ? Read the thinking behind the fuelband here!