European Football Kit Supplier Report 2012
Jersey is main source of income for clubs
Cumulated sales of replica jerseys for all of the 98 clubs in the five key European top flights currently amount to approx. 11.1 million.
Dominant market leadership of adidas, Nike and Puma
A total of 27 different jersey brands / sport equipment suppliers are represented in
the top flights of the key European football markets in 2011/12 and provide at least
one of the 98 clubs in the competitions with on-pitch apparel. These include a few
clubs who launch their own sportswear collections and kit suppliers with a
geographically limited range of operation.
The number of active companies has been fluctuating between 27 and 33 brands for
seven years. However, the dominance of a few kit suppliers on the European football
market has remained relatively unaffected when the number of clubs supplied is
observed to benchmark market penetration. In these terms, the three largest kit
suppliers, adidas, Nike and Puma, achieve a penetration level of 44 percent.
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