The Green Carpet Award 2012 – part II

The Green Carpet Award 2012 – Part II The great Hollywood stars show up to movie premiers in specially designed gowns, and walk up the red carpet with great attention to detail as to their appearance. Thus 3 elements are involved. -looks -dress -stage performance Take these 3 elements to the world of football. Who … Read more

Messi – FIFA world player of the year 2012

Lionel Messi not surpricingly chosen as FIFA world player of the year 2012 Lionel Messi for the fourth time in a row selected as the best footballer in the world by his colleagues the captains of the national teams across the world.   See the full ranking here with the players top 1-23 who were … Read more

Barca on 60 minutes

The story of FC Barcelona told in images By the American TV station CBS. A short overview over some of the most important facts surrounding FC Barcelona and the current crop of players. Click on this link to go to the video on the CBS website          

Best Country Brand in 2012

Best Country Brand in 2012 and the winner is . . . . Switzerland. Not only the best place to be born in 2013 but also the strongest country brand in the world in 2012. Switzerland truly rocks! Click here to read the full report over the strongest country brands in 2012 by Interbrand And … Read more

Uruguay Mr. President

President of Uruguay not often that Uruguay makes headlines apart from football. but this time around it has happened. read article about uruguayan president  

adidas packaging design and strategy

adidas packaging design with the launch of the micoach for football boots by the end of 2011 early 2012 adidas sought to impress. so apart from providing boot and chip they also wanted the product to come in an impressive packaging design. click here to see how the F50 boots were delivered and how the … Read more

Retail in Russia

Boom in shopping mall retail in Russia The Russian economy is doing well despite the constant critics from the experts about its overreliance upon commodities as oil and gas. This has lead to a boom in retail primarily through the construction of new shopping malls around Moscow. Read the article in the IHT for New … Read more

Bundling by the Bundle as retail strategy

Retail by the bundle | Bundling as Retail strategy Fastfood companies do it. Video games companies do it. Why don’t more companies do it ? Asks Vineet Kumar of the HBS. Click here to read the article Better by the Bundle ?   Is it better to sell both the bundled products and the individual … Read more

Review: Juventus away jersey 12-13

Review: Juventus away shirt 2012/13 by Julian Smith , Lisbon , Portugal   Juve are back, and boy are they doing it in style! Some masterful transfer dealings after the 2010-11 season, where they finished 7th in Serie A, have really reignited the fire for which Juventus have historically been known. Key signings before the … Read more

Q & A with Real Madrid reviewer

Q & A with Real Madrid away jersey reviewer Which was your first jersey and whom gave it to you ? My first football jersey was a 2003 Manchester United Home shirt with Ruud van Nistelrooy printing. I don’t fancy Man Utd but was obsessed with the Dutchman’s prolific scoring ability. I received it as … Read more