Retail by the bundle | Bundling as Retail strategy

Fastfood companies do it. Video games companies do it.

Why don’t more companies do it ? Asks Vineet Kumar of the HBS.

Click here to read the article Better by the Bundle ?


Is it better to sell both the bundled products and the individual products ? or is it better to rely exclusively on the bundled product ?

Click here to read the paper about The dynamic Effects of Bundling!


How about for replica kits ?

should jersey, shorts, socks come together at a discount ?

should name and number kits also be discounted some how ?

any other bundles which come to mind ?

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