Retail by the bundle | Bundling as Retail strategy
Fastfood companies do it. Video games companies do it.
Why don’t more companies do it ? Asks Vineet Kumar of the HBS.
Is it better to sell both the bundled products and the individual products ? or is it better to rely exclusively on the bundled product ?
How about for replica kits ?
should jersey, shorts, socks come together at a discount ?
should name and number kits also be discounted some how ?
any other bundles which come to mind ?