How to Brand a Product

 How to Brand a Product ? Interesting article about the considerations any producer have to go through in order to send the right message to the consumer regarding a new product.   New Product branding   Keywords: sequential naming approach , complete name change.

European Kit Supplier Report – Sports Markt

European Football Kit Supplier Report 2012    Jersey is main source of income for clubs Cumulated sales of replica jerseys for all of the 98 clubs in the five key European top flights currently amount to approx. 11.1 million.   Dominant market leadership of adidas, Nike and Puma  A total of 27 different jersey brands / … Read more

AC Milan away kit personalization review

  AC Milan Away 11/12 Jersey with Ibrahimovic #11 Customization Review   Today, I will be reviewing AC Milan’s away kit for the current season, among their greatest away kits in recent memory. Alongside my study of the jersey, I will be talking about the greater value of the customization on this kit, the name … Read more

Valencia ambassador in the Green Room

 Valencia ambassador in the mixed-zone tells the story about his favorite teams     -Why do you support your current favorite club ? Arsenal and Barcelona along with Bilbao and Valencia (+ spain, dutch and french national teams). I also follow Sevilla and Tottenham, though since there are only so many hours in the day … Read more

Review: Inter away jersey 2010-11

 THE 2010/2011 NIKE F.C. INTERNAZIONALE MILANO AWAY JERSEY       Nike’s Inter Milan away jersey for the 2010-2011 season is a piece of fan wear that is not only a great addition to your jersey collection – but one which you can wear about with comfort and confidence.   This Nike jersey features the … Read more

FC Barcelona ambassador speaks out

 FC Barcelona ambassador talks in the Green Room Q&A with MM Sports’ Barca ambassador Gerard A. Banez   -Why do you support your current favorite club ?   (1) I support Barca because of its attractive, possession-oriented, tiki-taka style of play; its commitment to youth dev’t and policy of developing and promoting its youth team players; and … Read more