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News

The Dutch Euro 2012 collection

Dutch Euro 2012 collection

A pre-view of what is in store for the Euro 2012 tournament.

The Holland 2012 collection with launch in April 2012 has now been made available for ordering.

So we will try to break it down in the following by categories and product types:

Mens:

Dutch supporters tee:

1 orange

1 black

Dutch authentic organic tee:

1 grey

1 white

1 orange

Dutch core tee:

1 black

1 orange

Dutch training top:

1 black

1 blue

Dutch pre-match top:

1 black

Dutch authentic jersey s/s:

1 home

1 away

Dutch replica jersey s/s:

1 home

1 away

Dutch core polo shirt:

1 black

1 orange

Dutch authentic polo shirt:

2 black

2 white

2 blue

1 orange

Dutch core hoody:

1 black

1 orange

Dutch socks:

1 home

1 away

Socks are counted as “mens” though they might just as well count under women’s or boys.

Dutch authentic full zip hoody:

1 black

1 white

1 orange

Dutch track top:

2 black

1 white

2 blue

2 orange

Dutch lightweight woven jacket:

1 orange

Dutch trainer jacket:

1 black

1 orange

Dutch longer shorts:

1 black

1 blue

Dutch shorts:

1 home

1 away

Dutch training suit:

1 black

1 blue

Dutch authentic cap:

1 orange

Dutch core cap:

1 black

1 orange

Total:

Product types: 20

Variations: 49

By category:

match kit: 4

training wear: 4

leisure wear: 12

 Of course it is open to discussion whether the track tops , woven jacket and trainer jacket should count as “training wear” or as “leisure wear”. In this context they have been assigned to the leisure wear category.

By attribute:

short sleeve tops: 9

long sleeve tops: 6

short legged bottoms: 2

long legged bottoms: 1

Other: 3

It sums up to 21 because training suit is counted both as long sleeve top and long legged bottom.

Boys:

Dutch training suit:

1 black

1 blue

Dutch core tee:

1 black

1 orange

Dutch training top:

1 black

1 blue

Dutch jerseys:

1 home

1 away

Dutch infants kit:

1 home

Dutch kit little boys:

1 home

Dutch shorts:

1 home

1 away

Total:

7 product types

12 different variations

Women’s:

Dutch tank top:

1 grey

1 white

1 orange

Dutch authentic v-neck tee:

1 black

1 blue

1 orange

Dutch womens jersey:

1 home

Dutch womens authentic polo:

1 black

1 blue

1 orange

Dutch womens lightweight jacket:

1 orange

Dutch womens track top full zip:

1 black

1 blue

1 orange

Total:

6 different product types

14 different variations

By category:

Match wear: 1 product

Leisure wear: 5 products

Equipment:

Supporter ball:

1 black

Prestige ball:

1 orange

Skills ball:

1 orange

Scarf:

1 orange

Backpack:

1 black

Gym sack:

1 orange

Small item bag:

1 black

Shoe bag:

1 orange

Football bag:

1 black

Total:

Product types: 8

Styles: 9

By category:

Balls: 3

Merchandise: 1

Travel: 5

 

So these were the plain numbers. What is the conclusion then ?

Well, Nike does tend to cover the most popular categories and product types within sporting goods apparel. When it comes to producing variations by using different styles of a product essentially different colors the emphazis is on the tops. Price segmentation is also clearly visible for short sleeve tops through the scale of different choices starting with:

authentic jersey

replica jersey

pre-match top

polo shirt

training top

supporters tee

authentic tee

core tee

What is absent from the collection this time around are the player related tees. For instance in the case of Holland with Nike players like Sneijder , Huntelaar, Van der Vaart. One explanation might be that there is a second catalogue coming out where these products feature. This typically leads the retailer to order more than if all products at been available from the outset. Another possibility is that the these products have been discontinued. Maybe because the match jerseys cover the player related aspect with the name and number sets. Or maybe they have not sold as well as t-shirts featuring only Holland.

Otherwise there are surprisingly few novelties in the product selection. No new categories, no new product types , no new products. It seems like Nike has found some kind of equilibrium after some years with experimentation around the product lineup.

The sales outside of the Netherlands of these many different products might be rather slim though. But nevertheless it is an advantage to have the full selection offered as a retailer so one can cherry pick the best pieces for one’s own product selection. Compared to most other athletic apparel sponsors which only offer the full selection in the home country of a team for the home market.

Categories
FC Barcelona Product Reviews

Review: FC Barcelona away jersey 11-12

 Review: FC Barcelona away jersey 11-12

By MM Sports’ FC Barcelona ambassador Ph.D Gerard A. Banez, Ohio, USA

 

Introduction:

So, after another year of collecting more domestic and international titles, what does FC Barcelona do to top its most recent successes? On the pitch, the club adds more rising stars, like Sanchez & Fabregas, to ensure that it continues to win titles in the future. Off the field, the 2011-2012 campaign kicks off with another line of stylish & contemporary Barca merchandise. My focus here will be the new 2011-2012 Black Away jersey.

 

FC Barcelona away jersey 11-12 front

 

 

The Look

My first reaction to this jersey was that it looks a lot better in person than it does on the website. I like the color black as much as anyone, but, to me, the black jersey looked boring on the website when compared to the mint, orange, and yellow of past Barca away jerseys. Seeing the jersey, though, changed my opinion. The 2011-12 Black Away jersey is very stylish & contemporary in appearance. The black is sharp. The jersey features a unique and attractive neckline (see photo). The dark grey striping on the sleeves (photo) adds to its sporty appearance. As far as the Qatar Foundation logo, I know that many supporters have strong feelings about Barca taking on any logo. Though I won’t try to change your opinions on this, what I can say is that the Qatar logo isn’t that bad. It is subtle and distinctive in appearance and does not jump out or detract from the overall look. The “good” logo, the Unicef logo, is now on the bottom half of the back of the jersey, beneath the player number. Mes que un club (more than a club) is on the inside of the back collar, and tots units fem forca (all together we are strong) is in its familiar place on the inside of the jersey behind the FCB badge.

 

 

FC Barcelona away jersey 11-12 Xavi 6

 

 

The Cut

This jersey runs about true to size. It fits much like my 2010-2011 Barca home jersey. It is a Nike jersey, and, in my experience, the Nike jerseys are more relaxed and not as fitting as the Adidas jerseys. I personally like their more relaxed fit.

 

 

FC Barcelona away jersey 11-12 chest

 

 

The Feel

The jersey is made in Nike Dri Fit fabric. I have always liked the texture and substance of Dri Fit and prefer that it is not as clingy as Clima Cool.

 

Bottom Line

In a very short time, I anticipate that the 2011-2012 Black Away FC Barcelona jersey will emerge as one of my favorite soccer shirts. It is sharp, and it is sporty. In black, the shirt is more dressy and not as jersey-like, giving it added versatility. I highly recommend this jersey to any Barca fan and to anyone who likes good-looking, well-made soccer merchandise.  It represents yet another FCB victory.

 

 

 

Categories
News

The Ambassador Challenge

 

The Ambassador Challenge

 

By now we have received a number of great reviews covering different aspects of the soccer jerseys selected for reviewing. The reviews were written without the presence of any particular guidelines nor much editorial interference.

The results were great but to receive 6 similar reviews of similar types of products will not be entirely productive. So we now up the ante and challenge our ambassadors on their analytical capabilities and not least their creative thinking.

This is what we call The Ambassador Challenge.

Before we get to the challenge let’s try to provide some background info.

According to Sports Markt a German sports market consultancy soccer jerseys make up 53% of the total licensed sporting goods market. That is a big chunk of the total but at the same time it means that 47% of the total sales are not jerseys. Included in that second group are products like match wear (shorts & socks) , training wear (tops, track suits), leisure wear (tees, tops), merchandise (scarves, flags), equipment (bags), hardware (balls) etc.

While the jerseys sell themselves pretty much as being the physical representation of the club or the team par excellence it can pose a few challenges to actually market and sell the products from the other categories.

The traditional way of slicing it (with the goal of selling more) is by producing substitutes and complementary products while at the same time trying to segment according to different attributes. In the sales process “cross-sell” and “up-sell” features are prevalent mechanisms. But where does this take us exactly ?

Our point of departure has been the jersey. We have shipped out jerseys and in return received reviews of those jerseys. Most of the jerseys we sent out were customized. Customization features as an “upsell” in the world of soccer. Shorts and socks would typically be the predominant “cross-sell” products since together with the jersey they would make up an entire kit as seen on TV. For kids that might work well while for many adults shorts and socks are not complementary since grown-ups are not keen on imitating someone else down to the slightest detail rather adults prefer to create their own style by adding different elements from different sources.

Challenge Number 1:

Part 1:

For those ambassadors receiving a jersey customized (upsell version) and a plain jersey blank on the back what is strongest argument for making the upsell ? What makes the customer decide whether to add the customization (whether badges, player name or custom name) or whether to leave it blank ? How important is price in order to make this decision ? Is there a specific price point which acts as the decider ? What kind of value does badges / name & number kit bring to the jersey. Is design of the name and number set important or is it primarily about relating to the player ? Is the upsell easier to make than the cross-sell ? because the jersey is THE item where all the attention is focused etc.

Part 2:

The cross-sell. If you want to induce a shopper to add a second item to shopping cart assuming that the shopper has already added a jersey which products would you present to this individual ? And what would be their attributes ? Would it be the shorts and the socks to make up the full match kit ? Would it be a discounted jersey from last season to avoid paying full price for two products but functionally obtaining two full good jerseys ? Would it be an entirely different product type – like a piece of merchandise or a basic pair of branded Nike shorts with no club affiliation ? etc.

Challenge Number 2:

Product segmentation & substitution / complementary effects.

Nike works with a number of different short sleeve tops which can be ranked like this:

Authentic match jersey (900 DKK RRP)

Replica match jersey (600 DKK RRP)

Stadium match jersey (400 DKK RRP)

Pre-Match top (400 DKK RRP)

Training top (300 DKK RRP)

Cotton Tee (250 DKK RRP)

My best guess is that these products are substitutes rather than complementary products. That either you buy a training top or you buy a replica jersey. But you do not buy a training jersey for training, a pre-match top for warming up before a match, and a match jersey for playing a match. For the fan it is either or.

At mmsports we have had difficulties in getting any significant sales volume of the training wear products like the pre-match top, the training top, the cotton tee. The customers seem much more inclined to buy a previous season or even several seasons earlier jersey at the price points represented by the training wear s/s tops.

At the other end it is very difficult for the consumer to figure out what the difference / benefit is between the 3 different kinds of jerseys. Long sleeve – short sleeve seems to be a no-brainer though.

If a training top / pre-match top / fan tee / graphic tee etc. were to become a popular product for the fan what would it take ?

Different price point ?

Different product attributes ?

Different use among athletes or different marketing strategy ?

Or is it a dead end which should rather be dis-continued or limited to the point of obsolescence ?

 

So we have now posed two challenges to our ambassadors:

One relating to the jerseys

One relating to the jersey substitutes

Of course these questions might be answered quantitatively by looking at the numbers and all the data available but sometimes qualitative methodologies bring different insights and can provide out of the box information which the numbers cannot do.

So that is why we now bring you these 2 ambassador challenges which can be used to frame part of the review. The issues raised should not necessarily be answered point by point but it would be interesting if part of the thinking were to be included in the Sep / Oct reviews.

Appendix:

By the numbers. From the Nike Fall 2011 whole sale catalogue.

The Man Utd adult men’s range.

Jerseys:

Away – 1 piece

Home – 1

Goal keeper L/S – 2 pieces

Long Sleeve away – 1

L/S home – 1

Total number of items including styles (meaning different colors of a product): 6

(had the authentic jersey and the stadium jersey also been available it would have been: 8-9)

Match kit:

Away sock – 1

Home socks – 2

Match shorts – 4

Total: 7

Training wear:

Training top – 2

Sleeve Less top – 1

Pre-match top – 3

Training top II – 2

Midlayer top L/S – 2

Rain jacket – 1

Longer short – 1

Pants – 1

Side line jacket – 2

Trainer jacket – 2

Authentic track jacket – 2

Total: 19

Short sleeve tops: 8

Long sleeve tops: 9

Bottoms: 2

Leisure wear:

Authentic tee – 2

Core tee – 2

Core polo – 2

Authentic polo – 3

Rugby shirt – 1

Core hoodie – 2

M65 jacket – 1

Best hoodie – 1

Best jacket – 1

Authentic hoody – 2

Caps – 2

Total: 19

Short sleeve tops: 9

Long sleeve tops: 8

Other: 2

All together: 51 Man Utd products (53 including authentic and stadium jerseys)

13 match kit products ( 26 % )

38 leisure and training wear products ( 74 % )

Categories
FC Barcelona Product Reviews

Review: FC Barcelona women's away jersey 11-12

Review: FC Barcelona women’s away jersey 11-12

By MM Sports women’s apparel ambassador Katie Scharra

This season’s Barcelona away jersey is my first women’s apparel jersey, as I usually either wear a youth size or men’s.   I was very impressed with the fit of this jersey, and it has many features that makes it fit with a stylish and comfortable look.  The darts that run up the sides make it flattering to the female figure, and it looks incredibly fashionable.  Sizing does run a bit small since it is a Nike jersey, and I found that it was a bit too snug around my shoulders making it not very useful to work out in.  I would, however, defiantly wear it to my weekly kick-about as the Nike Dri- Fit technology is very impressive and keeps me cool while wearing it.  The style of the jersey is an all black style, which at first I thought I would find to be a bit boring, but with the personalization added to the back the jersey became a whole new look. 

FC Barcelona away women's jersey 11-12 FC Barcelona away jersey 11-12 official name kit

 

As well as added extra value, the personalization was very well applied and withstood the washing machine. I can very easily wear it any day of the week with a pair of jeans or shorts, but as for the lazy weekend at home I would stick to the comfort of a men’s jersey.  The only negative feedback I got from other fans on the new club look was that the design of the sponsor, the Qartar Foundation, on the front seems less exciting than the old Unicef front.  This could be because it is a bit smaller on the front for the women’s style to make it more flattering.  All in the detail I suppose.  As for my opinion on the new look and my newly found love for women’s jerseys?  I am completely sold on the female jersey as the fit is excellent and it is stylish enough to wear everyday while the Dri-Fit makes it great to play in, and although it is a simple black a personalization on the back makes it as exciting as it is sleek. 

Katie Scharra / Michigan State

Categories
Liverpool Product Reviews

Review: Liverpool FC away jersey 11-12

Review: Liverpool away jersey 11/12

By MM Sports Liverpool ambassador Debra Capp and family 

Recently, I requested MM Sport send us a Liverpool FC 2011/12 away jersey in a child’s size for my son, Lachie. Immediately he tore open the package and held up the shirt I knew I’d made a mistake.  I should have ordered the woman’s size. For me.

This is a beautifully stylish garment, in solid grey and silver with red trim. The cut of the jersey features a shallow V neck with red piping; inserted shoulder panels and shaped side panels. This means a very flattering fit: a shirt that will look good on anyone. Understated vertical drop stitch stripes provide a background for the metallic silver lettering of the Club’s sponsor and the mock appliqué Liverpool FC crest in silver Lurex.  If, like me, you appreciate different textures on a garment, you will enjoy the suede feel of the flocked Premier league badges and player’s name/number as well as the shiny smoothness of the embossed Adidas logo. For those who look for detail, see if you can find the holograms that appear in two places on the shirt.

Liverpool home and away kit 11/12 boys

 

The fabric used is Climacool; developed by Adidas to wick moisture from the underside of the material to the exterior enabling the body to stay cooler and drier during strenuous exercise.

My son’s verdict: really comfortable.

Liverpool away kit 11/12 worn by Australian boy

 

Where we live in the southern part of Australia, soccer and Aussie rules are the prevailing football codes. Our beautiful country town of Castlemaine has a vibrant soccer club including a strong female component. Lachie’s team boasts a number of Liverpool FC supporters, including the coach, so he was eyed with envy when he arrived at training in one of the latest jerseys.

Australian boys in full Liverpool uniforms

 

As usual, delivery was most prompt. Thank you MM Sport.

I hope you enjoy the photos I’ve include of my sons Lachie and Oscar in their Liverpool FC gear from MM Sport.

Categories
Manchester United Product Reviews

Review: Manchester United away jersey 11-12

 REVIEW: MANCHESTER UNITED AWAY JERSEY 2011-12

By MM Sports Man Utd ambassador Bülent Bahadır

It is a great honour for me to write a review of the Glourious Manchester United team kits. Every shirt with a Manchester United crest on it would definitely look fabulous but I try to be as objective as possible in this review.

Man United away jersey 11-12 Champs badges

 

This season’s Manchester United jersey is again supplied by Nike since 02/03 season. As its becoming a tradition Manchester United’s away jerseys are white and blue seperately for recent years. This season’s away jersey is blue and black colour, inspired by the blue kits worn in their several famous victories, including the 1948 FA Cup final and the 1968 European Cup final as in 08/09 third jersey was inspired from too. Main difference of this jersey from 08/09 third jersey is midnight navy blue and black striped hoops. These hoops are inspired by a previous United away jersey with the colour of red and white hoops and was worn for seven seasons between 1932 and 1939. With the combination of the old red-white away jersey worn at 30s and the victorious blue jersey, here we have the nice and modern looking 11/12 away jersey of Manchester United.

 

Manchester United team photo 1934-35 season

Manchester United 1934/35

There are eleven stripes on each hoop representing each member of the Manchester United team. There is a big difference from previous season’s jerseys, the club crest is no longer placed in a shield as it was in a shield since the season 07/08. With every merchandise of the club including the jerseys, training shirts, polos and etc, Nike used shielded club crest. Without a shield around it, club crest gets bigger compared to previous seasons so that it gives a nice and detailed look especially on TV.

Manchester United badges 2010-11 and 2011-12

Bigger club crest this season

Both Nike swoosh at the left side and the Manchester United crest at the right side of the chest are embroidered and AON sponsor printed on white colour. Jersey has a nice simple black collar and inside the collar “Manchester United“ printed. The back of the jersey features the famous devil symbol of the club in white colour which gives a nice detail to the jersey and reminds the club although team name was not written as most of the clubs do at the back top of their jerseys.

Man United away jersey devil

Famous devil of Manchester United at the back top of the jersey

Manchester United Jersey is made from Dri-Fit material, that’s recycled from plastic bottles(up to 13 discarded plastic water bottles used for each jersey) which keeps the body ventilated. Jersey’s template is same with the New France jerseys as they were the first 11/12 Nike jerseys announced. 

 

Manchester United away jersey Nani 17

Felt player name and numbering

Manchester United has EPL name and number printing as all of the Premier League team should have. After one year break, this season club will be carrying gold EPL champions badges on both of the arms. (Special thanks to MMSport, they are one of the few online jersey stores that apply Player Size Senscilla (Sporting ID) EPL Name&Numbering and Patches).

 

Man United away kit Champs badges 2010-11

Gold EPL patch 

All these small details come together and make this jersey look attractive and modern. This stunning jersey can be worn as a casual shirt, during the game or on the field. Previous two CL Final defeats with white away jersey, I wish this beautiful blue and black coloured away jersey brings the Champions League cup to Sir Alex and his lads. Glory Glory Man United.

 

Bülent Bahadır

Istanbul / 17th August 2011

Categories
Product Reviews

Sizes & Brands – Brands & Sizing

Different brands use different size guidelines but the terms remain the same

By letting ambassadors try and review jerseys from many different brands we get an idea about which brands follow which guidelines when it comes to sizing. And it seems like there is a very strong correlation between the country of origin of the brand and the way they go out about using sizing. What can be slightly confusing is that all brands increasingly go by the US sizes S, M, L,XL , XXL etc. But it is not always that obvious what is meant by any given size. adidas holds US and EU sizes to same constant. But has Asian sizes one bigger. So EU M is an Asian L. Macron the Italian brand makes a distinction between US and EU sizes. so a Macron EU M would only be a US size Small. Since the population on average is taller to the north of Europe (and North America) usually sizes tend to be larger from brands with origin in these geographical areas. And on the reverse. People from southern Europe and from Asia tend to be shorter on average thus those brands come slightly smaller.

The Italian brands:

Macron

Kappa

Lotto

Legea

The Spanish brands:

Joma

Astore

The Chinese brands:

Li Ning

Xtep

Tend to favor shorter jerseys but possibly slightly broader relatively.

The brands from the north:

German brands:

adidas

Puma

UK brands:

Umbro

Reebok

US brands:

Nike

Under Armour

tend to be larger in size. There is not always a 100% correlation between country of origin and size guidelines. Puma for instance used to come very small in the sizes but subsequently changed their measures. Joma and Legea can come quite big in some of the men’s sizes. But as a rule of thumb there does seem be significant backing for applying this perspective when evaluating the sizing online.

Categories
Inter

Review: Inter home jersey 11-12

 Review: Inter home jersey 11/12

By Inter ambassador Joe Palatano

F. C. Internazionale Milano is an organization with a cult following, folklore-like history and tradition. Inter fans are not only some of the most passionate in the world… They are also some of the best-dressed tifosi around.

The 2011/2012 Nike Inter jersey is a classic, well-built product fit for any fan of “Pazza Inter”, a club and squad which shares these qualities. The shirt is perfect to wear around – whether supporting at home, or showing off the nerazzurri colors with friends (or rivals).


Narrow-striped with a vibrant blue and black, this Inter Milan kit is everything the customer would expect – a perfect fan piece, and stylish option in your closet.

 

Inter home jersey 11-12 Coppa Italia badge WCC badge

 

My Inter shirt came with kit name and number Pazzini 7 perfectly applied – secure, and of authentic, highest quality. With added value accents such as black and blue stitching at the seams, bold Inter crest, in-collar St. George’s Cross flag, and ‘inter’ stylized screening at the back of the neck – this is surely a collector’s item to show off.

 

Inter home jersey 11-12 Pazzini 7

 

The first aspect that really stands out about the Nike Internazionale 11/12 jersey is that it is collared.  Collars on football shirts can be a love-hate relationship. They can really make or break the look of the jersey, as well as the fun-to-wear factor.

If you’ve had any reservations regarding collared football kits in the past, forget them – this one is both enjoyable to wear and quite stylish.

 

Inter home jersey 11-12 collar look inside

 

Inter have opted for collarless over the past few seasons, but this one just seems to fit right with the club and its English origins in general.  The collar sits well on the neck and collarbone and always retains its shape – the firm, no slouch short collar blends seamlessly into the shirt itself. Forget intrusive collars, there’s no fuss or hassle with this classic one-button football shirt collar.

The material is a lightweight slightly dimpled or textured Nike Dry-Fit fabric that falls lightly on the shoulders and chest, thus making it really quite comfortable to wear.

Unlike football shirts from other kit manufacturers, the fit of this Inter jersey is not restricting at all. It is loose and airy in all the right places, giving the fan a comfortably full range of movement – yet it is form fitting with a flattering cut, meaning this shirt will not just hang there off of your back.

My shirt was delivered with Coppa Italia and Club World Cup patches attached.  These add-ons arrived well applied in the appointed places, with a manufacturer-direct level of craft and attention to detail. The shirt adorned with patches really adds value by displaying the accomplishments of the squad – you can’t help but feel like a fully decorated military general in this thing. 

Inter home jersey 11-12 chest

 

Without a doubt, this shirt is one gorgeous Inter Milan replica jersey. From the overall fit, to the style, the classic elements to the authentic cup and championship patches from MM Sport – my F.C. Inter Milan jersey is a standout item.

 

Categories
Misc. Clubs . . . News Product Reviews

Review: Tottenham Hotspur away jersey 10-11

Review: Tottenham Hotspur away jersey 10-11 from Puma

By MM Sports Joker Ambassador Aaron Holtsclaw 

      I am reviewing the 10/11 season Tottenham Hotspur jersey which is a light blue. The one I received was personalized with the number 11 and Van Der Vaart on the back which is good because he should play for Spurs for some time as opposed to Modric who will probably be leaving soon. Being a large man in the Los Angeles area who follows English Football, you get odd looks when you wear a jersey like that out in public. People around here recognize some of the more famous clubs like Manchester United, Liverpool, Chelsea, or Spanish sides Real Madrid and Barcelona. So a Spurs jersey in LA is definitely a conversation starter.

 

Tottenham Hotspur away jersey 10-11 no sponsor logo

 

     The jersey is manufactured by Puma and is put together well. I am a large man. My shirt size is 3XL. Most manufacturers don’t realize that there is a market for large jerseys. Everytime I watch a game from England, the camera will zoom into the crowd and it appears the crossection of fans features a few large dudes who in my eyes, would probably like to buy their teams kit but often cannot find it in their size. Modern jersey s have been trending towards a tight fitting jersey which is not good for large men. In America, the NFL has realized this and rakes in the money off of jersey sales with a large portion of them being in the large end of the size spectrum. But back to the jersey, I have seen plenty of bootleg jerseys in my day that are made from the weekest materials and it is obvious from the first look at this kit that it is genuine. The material feels nice and the lines are sewn without flaws. The bird on the Spurs crest sits proud on the ball and all 3 pumas are nice and clean as they jump across the chest and each arm. The personalization on the back of the shirt is applied nice with proper spacing. You would assume that I could hand this to a Spurs player who got blood on his shirt and he could rotate right back into the game wearing this.

 

Tottenham Hotspur away jersey 10-11 Van Der Vaart 11

 

     The shirt sponsor logo is unobtrusive to the overall look of the kit and rounds out a very well put together attractive jersey. With the light blue, you don’t have to worry about where you wear it in the Orange County/Los Angeles area because it doesn’t represent any gang colors. Overall this is an attractive jersey that I am happy to wear.

Categories
Arsenal

Review: Arsenal home jersey 11-12

Review: Arsenal Jersey

2011/2012 Home Jersey Arsenal FC

By MM Sports Arsenal Ambassador Robert Glavind, CANADA

 

Arsenal home jersey 11-12 preview of review

 

 

Just in time for the first English Premier League match of the season and the initial leg of the Champions League playoff, I received the new 2011/2012 Arsenal home jersey!

This year, Arsenal celebrate its 125th club anniversary and are sporting the slogan “1886 – 2011 Forward” incorporated into its kit logo.  This home jersey is fitting for the celebration of 125 years of tradition as it showcases the proud red body and white shirt sleeves so famously known as the proud Arsenal home kit.

Along with the traditional colours we find the ‘other’ hallmark logos of today’s Premier League jerseys…the club sponsor, Emirates Airline, is splashed across the midriff in bold font, meanwhile the jersey’s manufacturer, Nike has its emblem emblazoned over the right chest.

However, if your bullish about the standard Arsenal logo patch design, you may be disappointed here because the team shield is represented by the special ‘125th’ anniversary logo as a screenprint, instead of the embroidered patch of last season.

 

Arsenal home jersey 11-12 name and number kit v. Persie 10

 

The jersey can be ordered with or without name, number and patches, however I think these add to the authenticity and certainly the look.  The EPL patch is commonly seen on all teams and is a nice touch, albeit the quality seems a little more like an ‘iron on’.  I really hope it won’t begin to come apart!  The name and number are presented in a straight forward sans-serif font. All numerals sport the regal lion familiar to the English Premier League. 

My jersey arrived with my favourite player’s name and number on the back: v. Persie #10, the new Arsenal Captain for the 2011/2012 campaign!  I can assure you, he will not be slowed down by the weight of the jersey due to it being one of the lightest “Nike Dri-fit” jerseys that I have experienced yet. The weight of the material is a signature of the Nike performance line which is also known for its perspiration ‘wicking’ capabilities, enabling the footballer to maintain dryness and comfort.

The shirt’s design is obviously ‘functional’ like any footballer’s uniform should be, but the smart design incorporates a lower yoke which runs across the back of the shoulder blades, making for a broader look from behind. This stitching also serves as a great underscore for the club name found just below the collar, screened in bold print.

 

As mentioned, these jerseys are manufactured by Nike, therefore they carry the familiar embroidered Swoosh, an embroidered ‘DRI-FIT’ on the bottom right and ‘Authentic’ patch with official number above the bottom left hem.

This jersey fit is true to the manufacturer’s sizing code and is sure to please the most ardent and tradition loving fan of North London’s ‘Gunners’.

Reviewed by Robert Glavind