Manchester United Nike apparel collection 11-12
In Nike’s promotional activities they produce athlete photos in order to make the link between the player and the gear for sale. The players chosen to feature in these photos are almost exclusively player wearing Nike footwear. In the case of Manchester United the players picked for the job: Ferdinand. Hernandez. Rooney. Evra.
The collection is broken down into three categories or silos:
The leisure wear / match day gear as symbolized by Rio Ferdinand.
The training wear worn by Hernandez Chicharito.
The playing kit presented by Wayne Rooney.
The various backgrounds borrow heavily from the most sacred and most typical places in the world of football.
The stadium. The field whether being the training field or the pitch at the stadium. And here below the locker room or the dressing room.
Manchester United away kit 11-12. The photos must have been shot before May 2011 since they have decided to equip the jerseys with standard EPL badges rather than the gold Champs badges 10/11 which the club proudly wears this season. The short number barely visible is clearly the EPL standard style and size. So the photos have been made to resemble matchday action.
And another distinctive look at the new Manchester United favorite Javier Hernandez. This time featured out on the training pitch with the statist frame in the background to emphazise the context.
No portray series is complete without the player tunnel leading to the pitch.
In this case featuring Pat Evra.