New shirt sponsorship deal between Chelsea and Yokohama Rubber.
Click here to read the story by Daily Mail!
Here is the full list over shirt deal by English Premier League clubs.

PREMIER LEAGUE SHIRT SPONSORS 
Club Sponsor Value per year
Man United Chevrolet £47m
Chelsea Yokohama Rubber £40m
Arsenal Fly Emirates £30m
Liverpool Standard Chartered £20m
Man City Etihad £20m
Tottenham AJA £16m
Newcastle Wonga £6m
West Ham Betway £6m
Everton Chang Beer £5.3m
Aston Villa Dafabet £5m
Sunderland Bidwest £5m
Swansea GWFX £4m
Stoke Bet365 £3m
QPR AirAsia £2.5m
Hull 12Bet £1.6m
West Brom Intuit QuickBooks £1.2m
Southampton Veho £1m
Burnley Fun 88 £1m
Leicester King Power £1m
Palace Neteller £750k
TOTAL £216.35m

 
To quote the article:
Chelsea’s new deal shows the staggering earning potential for ‘super clubs’ with genuine global followings, and highlights the global nature of the Premier League as so many foreign companies seek to use English football to sell their wares to an international audience.
Comment:
Well, “super clubs” might not be defined exclusively as top of the EPL but also a club with regular place among the last 8 in the UCL. Which again means that a top 4 spot is vital for any of the top 6 clubs of the EPL.
 

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