One of the major sources in the world for new kit releases is
They have brought this image of the new Chelsea kits 2015/16.
New Chelsea kit 2015/16
The major novelty being the new sponsorlogo. Out is Samsung in is Turkish Airlines.
Turkish Airlines is also seen in relationship with Barcelona, Man United, and athletes like Messi and Kobe Bryant. Bref, apparently they have decided to go the route of sports sponsorships as the red thread of their advertising strategy.

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