Best Selling Players Globally – Soccer Jerseys – Club level

Who is the best selling player in the world ? When it comes to name and number kits on the back of a club jersey (as opposed to a federation’s jersey).

Click here to check on the source for most sold jerseys!

Here below you will find the same data as through the link:

Messi – 1.200.000 (PSG)

Ronaldo – 1.050.000 (Man Utd)

Lewandowski – 970.000 (FC Bayern)

Salah – 860.000 (Liverpool FC)

Mbappe – 816.000 (PSG)

Haaland – 767.000 (Dortmund)

Benzema – 699.000 (Real Madrid)

Kante – 655.000 (Chelsea)

De Bruyne – 622.000 (Man City)

Neymar – 547.000 (PSG)

Another report deals with the total number shirts sold by club. This is a top 10 list.

check the number of PSG jersey sold in total in 2021

PSG is the number 9 on the list with 1.180.000 jerseys.

According to the numbers above for indiviual players well in the case of PSG: Messi + Mbappe + Neymar = 2.550.000 jerseys.

Of course it could be that one data set is from 2020 and another data set is from 2021. Or it could be that these figures are rather dubious. No doubts though that the teams and the players mentioned are the top sellers. But the quantities mentioned ……. hmm who knows ?

The top best selling clubs:

Bayern, Real Madrid, Liverpool

Man Utd, Chelsea, FC Barcelona

Juve, Dortmund, PSG, Man City

So which club(s) on the top 10 does not have a top 10 selling player ?

FC Barcelona and Juventus. The list the year before probably had Barcelona selling more shirts (Messi), and Juventus as well (Ronaldo). Though both clubs had the benefit of being able to sell these players throughout the summer before their last-minute departures.


Best Selling Soccer Jerseys 2021 – Club Level

According to Euromericas Sport Marketing. A company from Argentina specialized in sports management.

The reference to the study is available in many places on the Internet , here it is from the Spanish publication AS

Man City – 1087000

PSG – 1180000

Dortmund – 1222000

Chelsea – 1310000

FC Barcelona – 1340000

Juventus – 1420000

Man United – 1950000

Liverpool FC – 2450000

Real Madrid – 3050000

FC Bayern München – 3250000

and which are the most important omissions from the list ?

Arsenal, Tottenham, Inter, AC Milan, Celtic, Galatasaray, Fenerbahce, Marseille, Atletico Madrid, Ajax.

And how have things changed over time ?

Well, lets try to go back a few years see how the list looked like back then.

Click to see global sales of soccer jerseys 2015/16

AC Milan – 1.287.000

Juventus – 1.678.000

Atletico Madrid – 1.977.000

Arsenal – 2.055.000

PSG – 2.212.000

Real Madrid – 2.866.000

Man Utd – 2.977.000

Chelsea – 3.102.000

FC Bayern – 3.312.000

FC Barcelona – 3.637.000

Barcelona has dropped significantly. Since Neymar and Messi are now to be found in PSG it might not be that much of a surprise. Those teams which have crashed out of the list are Milan, Arsenal, Atletico. All three have seen their sporting success fade which might explain the drop.

Nothing unsual in these lists. The usual suspects appear year in and year out and the only uncertainty relates to the order and sequence of the same elements.