Marca could already break the news that Real Madrid was close to signing a new deal with adidas back in January 2016.
Check the Marca story about a new Real Madrid adidas deal here
More recently the rumors will have it that also Nike is interested in a kit deal with Los Merengues from 2020 and forwards.
Top clubs have become top properties and the major brands seem to be willing to pay the price no matter how stratospheric it may seem and no matter how much it has risen since last contract. Kit deals seem to follow in the heals of TV deals. Is there no ceiling to the popularity of sports ? or are we sitting on a bubble ?
