Juventus soccer jerseys 2012-13

For the season 2012-13 Juventus will sport 2 new jerseys. A black-white striped home jersey. A black away jersey. The pink away jersey for the season 11-12 will continue as the third jersey for the season 12-13.

Most likely the name and number set for the home jersey will be yellow. For the away kit a good guess would be white. It is still to be confirmed though. If the black name and number kit for the away jersey 11-12 will change for the season 12-13 is TBD but most likely it will not.

Designwise few new details are present for the home kit. Black white stripes – Nike Swoosh – Juve clublogo all familiar elements which will also be on the jersey 12/13. The current sponsor betclick might continue or not but no design major changes there either.

So what might be the driver for the Juve jersey sales 12-13 should be on-pitch result or changes to the player squad. If Juve wins the title 11-12 or atleast qualifies for Champions League football + with an invigorated balance sheet partly due to the higher stadium incomes from a new arena one cannot rule out a couple of signature signings might result. And with subsequent success on pitch at the highest club level attainable the UEFA  Champions League that might activate the dormant fanbase of Juve supporters and trigger them into buying mode. The jersey design itself will probably not be able to do the trick.

A joker might be the Italian national team and their run at the EURO 2012. A European Championship to Italy might also spur an increased in the Italian calcio.

But these are all speculations so we will have to wait and see how it all plays out over the summer . . .

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