Best Retail Brands 2012
Interbrand one of the two leading brand consultancies in the world the other one being Futurebrand has had a look at the industry of retail in 2012.
While all the hype goes to online the report or the study highlights that brick and mortar still matters.
Ask Steve Jobs and he would probably pretty much agree. If selling a physical product well then the physicality of brick and mortar still has a certain appeal strangely enough.
The rankings do not distinguish between pure play online / catalog retailers / brick and mortar stores.
In 2012 the sales channels have merged and become unified , omni-present.
Retail is retail no matter how a product is sold.