Opening on the 26th of March 2017 very close to the Detski Mir store, and in the Kuznetski Most metro area there is a new Nike brand store. The store has 4 floors + full basement.
Basement with football. Ground floor with mens running and training. First floor with women’s. Second floor with mens basketball and leisure wear. Third floor with studio (whatever that means).
Basement: Football
The teams carried are Barcelona, PSG, Man City + the local teams of Dinamo and Spartak. No sign of Zenit St. Petersburg though. Maybe because it is not a Moscow side ?
Best selling cleat is the Nike Tiempo according to the sales rep. Not Mercurial nor Hypervenom as one might otherwise expect. According to Xavi is Pique the most fashionable player in football of today. Maybe that is what is driving sales ??
Ground floor: men’s training and running
A mix of shoes and apparel within these two best selling Nike categories.
Third floor: men’s basketball and leisure wear
A number of Nike leisure wear shoes are lined up. As well as apparel. Basketball is also covered with a mix of apparel and footwear.
Nike is ready for the World Cup 2018 in Russia. Even for the Confed Cup 2017 which will kick off mid-June.