Product Reviews Valencia

Review: Valencia CF home jersey 11-12

Review: Valencia home jersey 2011-12

By the MM Sports Valencia ambassador Peter Locascio


The new Valencia CF (FC to those English language speakers) 2011/12 home jersey is supplied by Joma, a change from the last few years jersey supplier, Kappa. The jersey is substantially white with black and yellow/orange trimming around the neck, hips and sleeves (the left sleeve trim has “ AMUNT VALENCIA” in yellow/orange stitching and there is a black Joma “J” logo on each shoulder). The La Liga “LFP” patch (Liga de Fútbol Profesional) is fully edge stitched onto the left shoulder, an indicator of a well manufactured product.


Valencia home jersey sleeve LFP badge close up

The Valencia CF shield is situated on the upper left chest and a black stitched “Joma” is on the upper right chest (orientation when wearing the jersey). The stiched text is nicely executed and is another indicator of the high quality of this jersey. “AMUNT VALENCIA” with the VCF shield is printed on the inner collar and the inner band of the jersey bottom.



Valencia CF home jersey front  


A small yellow/orange bat is stitched onto the bottom back of the jersey, a nice touch.

Valencia home jersey backside bat



My jersey was ordered with authentic player name and number on the back (Mata, 10). The contemporary font is sans-serif black with silver “shadow” highlight on each letter and numeral and silver VCF shield on the bottom of each numeral. The player customization is of the same high quality as last year.


Valencia home jersey Mata 10 printing  


 The VCF shield close-up:


Valencia CF numbers with club shield



Final Remarks:

The jersey was not supplied with a sponsor logo on the front. The 2010/11 “Unibet” logo was one of the most attractive sponsor logos in all club football and I will certainly have no objection if Valencia CF jerseys later in the season are shipped with it printed on the front. 

The front and back fabric is finely woven while the side and arm fabric is a somewhat more open weave. The underarms are a mesh like fabric for ventilation. 


Unlike last year’s VCF Kappa jersey where I needed to size up a full size (something I rarely have to do), the 2011/12 Joma jersey fits to size, if slightly slimmer than the 2010/11 Joma jerseys.


Overall, the jersey is of substantial quality. While we all (at least club football fans) are proud to publicly exhibit our team association, it’s always nice when the shirt has style, quality design and is well manufactured. Valencia CF fans can rest assured this is the case with the VCF 2011/12 home jersey.


Peter John Locascio

New York City/August 10, 2011

Se official Joma presentation video here:




And another Valencia promotional video for the new jersey:



New MM Sports Website Beta

MM Sports Beta website

We hereby introduce the new MM Sports website. The website is still in a beta version in the sense that the final migration from our current website has not yet taken place. But besides that the website is already by now operational. We need to test it and to have it tested by the public in order to rout out bugs or potential usability problems. But hopefully we will be able to make the switch from Beta to Alfa within the next couple of months and before the holiday season.

The new website has been built on the Magento platform which is a new e-commerce platform dating back to 2008. The platform is Open Source but is being backed by a company Varien. Varien provides paid versions beyond the freeware community edition. Thus there is a professional version and an enterprise version which are leased to companies or corporations which need a supported and fully tested solution.

The big advantage running on a platform like Magento is that it is very cost efficient. A number of extensions are available at a low cost and there is a large developer community which can provide assistance for custom tasks which is not covered by the basic framework nor any of the extensions available.

In 2011 Magento was finally acquired by Ebay which now owns the shopping platform entirely. It is part of Ebay’s newly defined strategy about being a player in all kinds of e-commerce. Not only by providing the e-commerce platform for auction based deals or fixed priced sales that we now from But also as a technology company in the sphere of e-commerce tecnology, fulfillment and marketing (thus the acquisition of GSI Commerce), and the acquisition of Magento etc. Not the least by trying to push its’ market leading payment service Pay Pal.

So we will probably expect to see an even tighter integration between Magento , Pay Pal and in the future. But most likely the open source component will be maintained so it is up to the merchant whether he or she wants to use the integrated services from Ebay Inc.

Click here to learn more about Magento!


MM Sports on Twitter

 We welcome you to mmsports on Twitter

Follow the latest developments in our ambassador program on Twitter.




MM Sports Global Ambassador Program

MM Sports Global Ambassador Program

(1 word) MM Sports is introducing a new initiative: the MM Sports Global Ambassador Program. In order for this program to succeed we need your help! We are looking to recruit 12-14 ambassadors to cover different themes within the sporting goods and merchandise industry of soccer. Each tenure will run for 6 months. Every month we will ship a new product to the Ambassador. Thus during the period of time that the ambassador is serving he or she will receive atleast 6 products from a given team that he or she covers free of charge! Shipping will be on us as well. The product will be shipped as gift or as sample in order to avoid import tax and duty.

In return for the free merchandise we will expect the ambassador to provide us with a well-written product review of the product received. A quality product review will be between 300 and 600 words long (or even longer if deemed beneficial) and may include photo and video material if deemed relevant.

The MM Sports Global Ambassador program is as the title indicates open to anyone anywhere across the globe. No geographical criteria is included in the selection process nor is any particular geography given any preference.

What is important to bear in mind is that the word “ambassador” has been carefully chosen and is of relevance in order get this to work. An ambassador in the sense of a diplomat is a representative who carries the load and responsibility of a whole country, including the state, the governement, the citizens of the country, companies – businesses etc. Therefore the ambassador has to  tread carefully and act in a “diplomatic” manner. By diplomatic we mean respectfully and tacitfully.

In the case of soccer there are a number of stakeholders involved in dealing with well-know international brands like Liverpool FC or Manchester United. The club itself, the massive fan base, the kit supplier, MM Sports, and everybody else involved one way or another with the beautiful game. (333 words).

Therefore the individual who is chosen as ambassador for instance the “MM Sports Liverpool Ambassador” has to be well-aware that there are certain ramifications related to the post. What is NOT the kind of review we are looking for is an outright rejection of a product, harsh critisism, extreme applause, unfair comparison or the like. What we ARE looking for is a balanced discussion with Pros and Cons but without any extreme judgements. Carefully chosen words which will not be polemic , while of course being truthful to one’s opinions and trying to bring about an objective statement with a personal touch reflecting one’s own beliefs. We do look for personality to shine through but not at the cost of fairness nor moderate use of language.

What we need are high quality,  well-written, and useful reviews for a wider audience.

The MM Sports Ambassador program takes off in August 2011 with the aim of covering the season 2011/12.

We currently hold just 1 ambassador post still open:

-UK ambassador. We are looking for An individual from the United Kingdom. The exact content of the position TBD. Meaning we are open to suggestions! OPEN!

-Real Madrid (code “RM ambassador”) TAKEN!

Please refer back to us in January 2012 if you are interested in covering Real Madrid.

-FC Barcelona (code “Barca ambassador”) TAKEN!

Please refer back to us in January 2012 if you are interested in covering FC Barcelona.

-Valencia CF (VCF ambassador) TAKEN!

Please refer back to us in January 2012 if you are interested in covering Valencia.

-Manchester United (MU ambassador) TAKEN!

Please refer back to us in January 2012 if you are interested in covering Man United.

-Liverpool FC (LFC ambassador) TAKEN!

Please refer back to us in January 2012 if you are interested in covering Liverpool.

-Arsenal (AFC ambassador) TAKEN!

Please refer back to us in January 2012 if you are interested in covering Arsenal.

-Chelsea FC (CFC ambassador) TAKEN!

Please refer back to us in January 2012 if you are interested in covering Chelsea.

-Inter Milan (Inter ambassador) TAKEN!

 Please refer back to us in January 2012 if you are interested in covering Inter.

 -AC Milan (ACM ambassador) TAKEN!

Please refer back to us in January 2012 if you are interested in covering AC Milan.

-FC Bayern Munich (FCB ambasador) [not to be confused with Barcelona which carries the tag “Barca”] TAKEN!

Please refer back to us in January 2012 if you are interested in covering FC Bayern.

-Joker (Joker ambassador) [you will get different jerseys from different clubs] /there might be more than 1 joker appointed/.

Joker 1: TAKEN!

Joker 2: TAKEN!

Joker 3: TAKEN!


If you would like to become the new MM Sports Global Ambassador – first crop starting in August 2011 – what you need to do is the following:

send us an email at:

In the title line write the ambassador program you are interested in covering, using the code indicated in parentheses for instance: CFC Ambassador.

In order for the application to be accepted you need to provide us with full contact details so we can get in touch with you and so that we would be able to send you the merchandise at a valid postal address.

And yes this information will be kept private and will not be used for any other purpose. Unsuccessful applications will not be used at all.

A short and concise text making your statement basically answering the question: why should we pick you ?

Please bear in mind that what is important is not whether you know a lot about soccer or whether you have a huge collection of merchandise already, or whether you perform well on the pitch. What is important is your ability to craft a well-written text which can be of use to a wider audience with an interest in the industry at large or a product in particular.

There is no deadline for applications. As soon as we find someone useful for the job this individual will be tapped and get started immediately.

All announcements related to this project will be released on Twitter:

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 You can also follow the Twitter updates on our website in this feed:

Twitter feed by MM Sports


The reviews will get published on our blog, product detail page or in other media where we would find it useful to bring them.


-MM Sports reserves the right to edit , reject , change , and re-edit a review before and after publication.

-All reviews will be reviewed before publication to ensure quality.

-MM Sports’ decides exclusively which products will be sent to the ambassador. No complaints about product choice will be accepted. If the ambassador is asked to review a pair of shorts while the individual would much rather see a long sleeve jersey landing in his mailbox then there is nothing to do about it. Since jerseys is the primary fcous there will be one or more jerseys involved in a 6 months package but it is important to stress the point that this it is not the ambassador’s job to pick the product for review. Questions such as size and maybe choice of player if a jersey is to be printed will be brought up though.

-The agreement can be brought to an immediate end in case the ambassador does not fulfill his or her obligations: Does not comply with agreed deadlines, does not provide well-written and to the point reviews, uses a language or
a tone unsuitable for publishing in the public sphere.

-We do reserve us the right to publish snippets of applications (without naming of names) in order to show potential suitors what the successful application looks like.