MM Sports Global Ambassador Program
(1 word) MM Sports is introducing a new initiative: the MM Sports Global Ambassador Program. In order for this program to succeed we need your help! We are looking to recruit 12-14 ambassadors to cover different themes within the sporting goods and merchandise industry of soccer. Each tenure will run for 6 months. Every month we will ship a new product to the Ambassador. Thus during the period of time that the ambassador is serving he or she will receive atleast 6 products from a given team that he or she covers free of charge! Shipping will be on us as well. The product will be shipped as gift or as sample in order to avoid import tax and duty.
In return for the free merchandise we will expect the ambassador to provide us with a well-written product review of the product received. A quality product review will be between 300 and 600 words long (or even longer if deemed beneficial) and may include photo and video material if deemed relevant.
The MM Sports Global Ambassador program is as the title indicates open to anyone anywhere across the globe. No geographical criteria is included in the selection process nor is any particular geography given any preference.
What is important to bear in mind is that the word “ambassador” has been carefully chosen and is of relevance in order get this to work. An ambassador in the sense of a diplomat is a representative who carries the load and responsibility of a whole country, including the state, the governement, the citizens of the country, companies – businesses etc. Therefore the ambassador has to tread carefully and act in a “diplomatic” manner. By diplomatic we mean respectfully and tacitfully.
In the case of soccer there are a number of stakeholders involved in dealing with well-know international brands like Liverpool FC or Manchester United. The club itself, the massive fan base, the kit supplier, MM Sports, and everybody else involved one way or another with the beautiful game. (333 words).
Therefore the individual who is chosen as ambassador for instance the “MM Sports Liverpool Ambassador” has to be well-aware that there are certain ramifications related to the post. What is NOT the kind of review we are looking for is an outright rejection of a product, harsh critisism, extreme applause, unfair comparison or the like. What we ARE looking for is a balanced discussion with Pros and Cons but without any extreme judgements. Carefully chosen words which will not be polemic , while of course being truthful to one’s opinions and trying to bring about an objective statement with a personal touch reflecting one’s own beliefs. We do look for personality to shine through but not at the cost of fairness nor moderate use of language.
What we need are high quality, well-written, and useful reviews for a wider audience.
The MM Sports Ambassador program takes off in August 2011 with the aim of covering the season 2011/12.
We currently hold just 1 ambassador post still open:
-UK ambassador. We are looking for An individual from the United Kingdom. The exact content of the position TBD. Meaning we are open to suggestions! OPEN!
-Real Madrid (code “RM ambassador”) TAKEN!
Please refer back to us in January 2012 if you are interested in covering Real Madrid.
-FC Barcelona (code “Barca ambassador”) TAKEN!
Please refer back to us in January 2012 if you are interested in covering FC Barcelona.
-Valencia CF (VCF ambassador) TAKEN!
Please refer back to us in January 2012 if you are interested in covering Valencia.
-Manchester United (MU ambassador) TAKEN!
Please refer back to us in January 2012 if you are interested in covering Man United.
-Liverpool FC (LFC ambassador) TAKEN!
Please refer back to us in January 2012 if you are interested in covering Liverpool.
-Arsenal (AFC ambassador) TAKEN!
Please refer back to us in January 2012 if you are interested in covering Arsenal.
-Chelsea FC (CFC ambassador) TAKEN!
Please refer back to us in January 2012 if you are interested in covering Chelsea.
-Inter Milan (Inter ambassador) TAKEN!
Please refer back to us in January 2012 if you are interested in covering Inter.
-AC Milan (ACM ambassador) TAKEN!
Please refer back to us in January 2012 if you are interested in covering AC Milan.
-FC Bayern Munich (FCB ambasador) [not to be confused with Barcelona which carries the tag “Barca”] TAKEN!
Please refer back to us in January 2012 if you are interested in covering FC Bayern.
-Joker (Joker ambassador) [you will get different jerseys from different clubs] /there might be more than 1 joker appointed/.
Joker 1: TAKEN!
Joker 2: TAKEN!
Joker 3: TAKEN!
Application!
If you would like to become the new MM Sports Global Ambassador – first crop starting in August 2011 – what you need to do is the following:
send us an email at: info@mmsports.com
In the title line write the ambassador program you are interested in covering, using the code indicated in parentheses for instance: CFC Ambassador.
In order for the application to be accepted you need to provide us with full contact details so we can get in touch with you and so that we would be able to send you the merchandise at a valid postal address.
And yes this information will be kept private and will not be used for any other purpose. Unsuccessful applications will not be used at all.
A short and concise text making your statement basically answering the question: why should we pick you ?
Please bear in mind that what is important is not whether you know a lot about soccer or whether you have a huge collection of merchandise already, or whether you perform well on the pitch. What is important is your ability to craft a well-written text which can be of use to a wider audience with an interest in the industry at large or a product in particular.
There is no deadline for applications. As soon as we find someone useful for the job this individual will be tapped and get started immediately.
All announcements related to this project will be released on Twitter:
You can also follow the Twitter updates on our website in this feed:
Twitter feed by MM Sports
Publication
The reviews will get published on our blog, product detail page or in other media where we would find it useful to bring them.
Terms
-MM Sports reserves the right to edit , reject , change , and re-edit a review before and after publication.
-All reviews will be reviewed before publication to ensure quality.
-MM Sports’ decides exclusively which products will be sent to the ambassador. No complaints about product choice will be accepted. If the ambassador is asked to review a pair of shorts while the individual would much rather see a long sleeve jersey landing in his mailbox then there is nothing to do about it. Since jerseys is the primary fcous there will be one or more jerseys involved in a 6 months package but it is important to stress the point that this it is not the ambassador’s job to pick the product for review. Questions such as size and maybe choice of player if a jersey is to be printed will be brought up though.
-The agreement can be brought to an immediate end in case the ambassador does not fulfill his or her obligations: Does not comply with agreed deadlines, does not provide well-written and to the point reviews, uses a language or
a tone unsuitable for publishing in the public sphere.
-We do reserve us the right to publish snippets of applications (without naming of names) in order to show potential suitors what the successful application looks like.
