Though Chelsea had a lousy season last year and has stumbled already this season it is still considered one of the top properties in international football.

Thus Nike has decided to shell out what amounts to 60£ million a year over a 15 years period. Not much less than what Manchester United receives from adidas which is said to be 70£ m a year.

Read the breaking news article at SkySports here!

Most like it is just as much the Premier League as it is Chelsea itself which makes it such a valuable property.

The Chelsea 16/17 home kit is now available.

The printing is white with black outline.

The sleeve badges are the new style 16/17 with the new EPL logo.

The new Chelsea home jersey for the season 16/17 is blue.

The contrast is white. The Chelsea lion is engraved in the fabric.

The away jersey is presented as well in photo. Black, grey with yellow accent.

Printing for both jerseys will most likely be white/black.

No champs badges to the sleeves this time around. Chelsea will have to settle for the standard white blue EPL badges. But at least there will be a new design to the badges which will surely create some buzz.

Chelsea third jersey 2015/16 will be released on the 28th of August 2015.

The jersey is black. The contrast is white.

The printing applied will  be the white/black Premier League printing style.

Fairly anonymous kit. Decent but nothing extraordinary. Will it sell ? most likely not much. The home kit stands to be a clear winner when it comes to the contest among the 3 Chelsea 15/16 kits.

Click here to shop Chelsea Third Jersey 2015/16!

New Chelsea home jersey and kit for the season 2015/16.

The greatest difference compared to previous seasons is the sponsor logo. Yokohama Tyres is a Japanese company taking over from Samsung.

Otherwise are the core elements like they used to be. Blue jersey, blue shorts, and white socks.

New sponsor for Chelsea has been confirmed. Adidas has extended the deal as supplier as well.

The color of new Chelsea home jersey is blue, so what is left to be decided ?

A few details with regard to the cut, the collar, the sleeves. The above photo has not been confirmed anywhere but it might be the new Chelsea 15/16 home jersey.

New shirt sponsorship deal between Chelsea and Yokohama Rubber.

Click here to read the story by Daily Mail!

Here is the full list over shirt deal by English Premier League clubs.

To quote the article:

Chelsea’s new deal shows the staggering earning potential for ‘super clubs’ with genuine global followings, and highlights the global nature of the Premier League as so many foreign companies seek to use English football to sell their wares to an international audience.

Comment:

Well, "super clubs" might not be defined exclusively as top of the EPL but also a club with regular place among the last 8 in the UCL. Which again means that a top 4 spot is vital for any of the top 6 clubs of the EPL.

One of the major sources in the world for new kit releases is footyheadlines.com

They have brought this image of the new Chelsea kits 2015/16.

The major novelty being the new sponsorlogo. Out is Samsung in is Turkish Airlines.

Turkish Airlines is also seen in relationship with Barcelona, Man United, and athletes like Messi and Kobe Bryant. Bref, apparently they have decided to go the route of sports sponsorships as the red thread of their advertising strategy.

New Chelsea home jersey already out on the 30th of April.

Great surprice. the color this time around is blue. Mixed up with a bit of white.

The goalie jersey is red. Contrast color is also white here.

Previous seasons have seen green and yellow goalie kits so the logical extension of these choices is obviously red. Taking into account that blue is pretty much out of the question.

Where do we go next season ? Black maybe ? or a pure white . .

Chelsea model wearing the blue / gold jersey

Chelsea is usually wearing a blue white jersey. One exception though. The 12/13 seson where Adidas had cooked up a nice little surprice a blue GOLD jersey.

Chelsea ended up winning the UCL for the first time in the history of the club by the end of 2012. Foresight ?